I can’t believe what natural finds at Target are popping up in my local store these days! So much has changed, it’s high time for an updated post on my top natural finds at Target!
Before we dive in, one thing to watch out for is abundant Greenwashing. Brands have gotten the message that people want safe products that are good for them and good for the environment, but it’s much easier to make their products just appear to be natural without actually using natural or eco-friendly ingredients. The best thing to do is to flip the bottles over and read the labels on anything you’re buying, but it takes time to get familiar with what’s safe and what’s not. In the meantime, you can download apps like Think Dirty and Skin Deep to help you scan bar codes and navigate the products while you shop. Now on to what to buy at Target!
My Top Natural Finds At Target
First up is skincare and body products. Scroll down for makeup, first aid, baby/child, and more. They’ve added a lot of great natural options!
Skincare
Bath/Body
Honest Beauty (I’m adding this knowing some people have trust issues with Honest!)
Hair
Sailor by Captain Blankenship Sea Salt Hair Spray
Honest Co. – Once again, I know some people have trust issues with this brand. They do use some synthetics that are regarded as safe, which keeps the price low.
Deodorant
Meow Meow Tweet -I use this! It’s in the beauty section, not the deodorant aisle
*They also carry Schmidts, but I personally don’t support that brand and the group that owns them
Toothpaste
Jack N Jill kid’s toothpaste (a great option for toddlers!)
First Aid
Sunscreen
Other options:
Honest CO. (They’re not perfect, but one of the better options if you’re in a pinch)
Babyganics Pure Mineral Sunscreen STICK ONLY (their other ones aren’t nontoxic)
Bare Republic Mineral Sport Stick & Natural Mineral Sunscreen Face ONLY (once again, the rest of their line contains ingredients I don’t consider natural/clean)
Makeup
Makeup is a little bit scanter, especially in-store. The good news is that they have really great shipping options, so even if it’s not in your local store, it shouldn’t be too hard to have it shipped. They have 2 of my favorite brands now!
Honest Beauty (the same sentiment applies as body care)
Baby/Pregnancy
Burt’s Bees Organic Pajamas (The bath products aren’t really that natural, though!)
Cleaning/Home
Bon Ami scrub
Honest Co.
I’d steer clear of most of the mainstream brands- A lot of the ones that claim to be green, really aren’t.
White Vinegar (I use this to clean everything!)
Organic Sheets- great prices and they’re GOTS certified
Now that you know what’s truly natural, you can load up your cart with the good stuff! Didn’t see a certain brand mentioned? Chances are it may not be as natural as it seems, but always feel free to email me or comment below if you have questions about a certain brand. Happy Shopping Target Lovers! xo
*Affiliate links used within this post. All thoughts and opinions are my own.
Hey Molly! This is fantastic! Thanks for bringing the greenwashing to attention. Good that they are listening, but seems they need to develop a standard for what they put on the shelf. Always looking for good CLEAN cleaning products – the vinegar is awesome on the WEEDS – why people use Round-up is beyond me…
XO
Thanks Margot! Yes, great tip about using vinegar on weeds!!
Why is Tom’s of Maine so bad?
The ingredients. For instance their toothpastes contain SLS, carrageenan, and more- many even include fluoride. While they may be better than some brands, there are way better (cleaner) options out there at the same price point.
This is SO helpful.
Can you give a few toothpastes you would recommend?
Sure, some favorites I can recommend are David’s, Theodent, and Weleda Natural Salt toothpastes. Thanks Amanda!
What do you think about Honest Beauty? The cosmetics. They have that line at some Targets now.
Hi Bonnie, I think they fall into the good/not great category. Their ingredients are ok, but could be a bit better. There are some better makeup brands out there performance and ingredient-wise, but overall Honest Beauty isn’t bad for the price.
Boots Organics? When I’ve evaluated individual ingredients on certain products, EWG puts them at 1 or 2.
Boots Organics is pretty clean, but it’s hard to recommend Boots overall since only the products in their Organics line are clean.
Love this! Are these all vegan and cruelty free also? And what are your thoughts on 7th Generation cleaners?
I love seeing my Target grow and introduce so many great brands ! I was so stoked to see W3ll People at my local Target !!!!
Hi Denise, All the brands are cruelty-free, but may not be vegan. Seventh Generation- while their ingredients aren’t perfect, I like that they disclose their ingredients and advocate for more transparency in the industry, however, since they were purchased by Unilever, which tests on animals, it makes them hard to support.
It’s so nice to be able to pick up some clean products on your Target run, right?? Thanks for reading!
Just found your page/blog and THANK YOU! This is so so helpful when trying to really learn what’s best. I’m excited to follow more!
I‘ve been making such a strong effort to buy clean yet affordable beauty/hygiene products. I love how Target is the perfect place for that (or at least seems to be).
I stick to the natural beauty aisles and I’ve found a few brands that have become staples for me:
Pacifica (I will check out their ingredients like you said) & Shea Moisture for makeup/skin care and Method for soap, cleaning products, etc.
Now I’m paranoid I’m not making the best choices. Could you possibly tell me a little more on what you know about Method, and I noticed Shea Moisture wasn’t up there at all but they seem like an amazing company and would love any feedback on them.
Thank you so much for this list!!! I had no idea David’s toothpaste is now carried by them!
Also, I have been having a hard time finding Meow Meow Tweet deo in my NY and online target store. I reached out MMT and they said they are no longer carried at Target. I was so sad.
Hi Dee, Thanks for reading! That’s so sad to hear about MMT but I’ve seen their stock dwindle at my local store so I had worried that would be the case!