Natural Finds At Target

It’s been over a year since my last Target post and I can’t believe what products are popping up at my local Target stores these days! So much has changed, it’s high time for an updated post on what to buy at Target.. AND what to skip. One thing that hasn’t changed is the abundant Greenwashing on their shelves. For every truly natural brand they’ve added, there are 3 more beside it just pretending to be natural. Even many of the natural products fall into a Good/Better/Best classification. So let’s help you find the best stuff and learn how to spot the bad.

Let’s talk Greenwashing for a moment. Brands have gotten the message that people want safe products that are good for them and good for the environment, but it’s much easier to make their products to just appear to be natural without actually using natural or eco-friendly ingredients. The best thing to do is flip the bottles over and read the labels on anything you’re buying, but it takes time to get familiar with what’s safe and what’s not. In the meantime, you can download apps like Think Dirty and Skin Deep to help you scan bar codes and navigate the products while you shop. Now on to what to buy at Target!

Beauty Aisle

Plant Apothecary

First up is skincare and body products. The beauty aisle is full of toxic ingredients, from known carcinogens to hormone disruptors. The bigger the surface area that the product covers, the more important it is to be using natural and there are so many great natural options on the shelves now.


Natural skincare at Target

Acure Organics

Fig + Yarrow

S.W. Basics


Nourish Organic

Andalou Naturals


Target Natural products

PLANT Apothecary



Nourish Organic

Dr. Bronner’s

Little Seed Farms (at some locations)

The Seaweed Bath Co.

Schmidt’s Deodorant


Safe Sunscreen

Honest CO.

Babyganics Pure Mineral Sunscreen Stick ONLY (their other ones are garbage)

Bare Republic Mineral Sport Stick & Natural Mineral Sunscreen Face ONLY (once again, the rest of their line is garbage. Their baby line may be ok, but it’s not in my local stores and they don’t list full ingredients online)


W3ll People At Target

Makeup is a little bit more scant, especially in store. The good news is that they have really great shipping options, so even if it’s not in your local store, it shouldn’t be too hard to have it shipped. They have 2 of my favorite brands now!

W3ll People

Vapour (online only)

Honey Bee Gardens

Physicians Formula Organic (not to be confused with the regular Physicians Formula line)

Pacifica (Not all items from this line are clean. Check the ingredients)



Target Baby Aisle

Acure Baby

Honest Co.

Earth Mama Angel Baby

California Baby

Zoe Organics (They were previously in the women’s health department, but currently I see them online only. The weird store placement led to lack of sales unfortunately.)

Burt’s Bees Organic Pajamas (avoid the bath products though!)


seventh Generation

Honest Co.

Seventh Generation (the best of the mainstream brands. It’s not perfect, but way better than most of what’s on the shelves!)

White Vinegar

White Vinegar (I use this to clean everything!)

Organic Sheets

Organic Sheets- great prices and they’re GOTS certified


What To Skip

Toms of Maine

All of the brands I mentioned above are some of the best finds at Target. There are some brands I didn’t mention because they’re more middle of the road ingredient-wise and why get a product that’s just ok when they have so many great ones? The worst though, are the ones posing as natural when they’re anything but. Here’s what to skip.

-Burt’s Bees has very few safe products. Most of them still contain unsafe ingredients. I do like their Organic Pajama line for kid’s and babies though.

-Aveeno is definitely not natural, although they always seem to be displayed in that section. Especially on the baby aisle.

-Cetaphil.. Nope. Just nope.

-Method may be slightly better than most cleaning brands, but they’re still full of synthetic fragrance which is best to be avoided.

-Mrs. Meyer’s Clean Day has the exact same issue as Method does.

-Yes To (Yes To Carrots, Yes to Blueberries, etc) is not that natural and has ingredients I would avoid.

-Tom’s of Maine.

-Oral care. There is not a single toothpaste I would purchase from there.

Now that you know what to buy and what to avoid, you can load up your cart with the good stuff! Happy Shopping Target Lovers! xo



  1. Hey Molly! This is fantastic! Thanks for bringing the greenwashing to attention. Good that they are listening, but seems they need to develop a standard for what they put on the shelf. Always looking for good CLEAN cleaning products – the vinegar is awesome on the WEEDS – why people use Round-up is beyond me…


  2. Thanks Margot! Yes, great tip about using vinegar on weeds!!

  3. Why is Tom’s of Maine so bad?

  4. The ingredients. For instance their toothpastes contain SLS, carrageenan, and more- many even include fluoride. While they may be better than some brands, there are way better (cleaner) options out there at the same price point.

  5. This is SO helpful.

    Can you give a few toothpastes you would recommend?

  6. Sure, some favorites I can recommend are David’s, Theodent, and Weleda Natural Salt toothpastes. Thanks Amanda!

  7. What do you think about Honest Beauty? The cosmetics. They have that line at some Targets now.

  8. Hi Bonnie, I think they fall into the good/not great category. Their ingredients are ok, but could be a bit better. There are some better makeup brands out there performance and ingredient-wise, but overall Honest Beauty isn’t bad for the price.

  9. Boots Organics? When I’ve evaluated individual ingredients on certain products, EWG puts them at 1 or 2.

  10. Boots Organics is pretty clean, but it’s hard to recommend Boots overall since only the products in their Organics line are clean.

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